Chair of the Ha Noi People’s Committee Nguyen Duc Chung has announced that the Committee has budgeted US$2 million of expenditures to promote the local advantages of the capital city on CNN.
The goal of the advertising will be for the City to try to differentiate itself from other lower-middle income countries, which are characterized by economic and political instability, to raise its image as a popular destination for travel and doing business.
Business Week, Forbes, Fortune, and The Economist are generally viewed as the best places for cities to advertise their image by marketing experts, because these are the publications that attract multinational manager’s decision makers.
It isn’t clear how much or if any of the City’s advertising will be in these more influential publications.
Chung noted that the advertising will run January 1, 2017 to December 31, 2018 and is intended to compensate for ineffective trade promotion activities like sending businesses to trade fairs and exhibitions abroad.