The number of visitors to Phu Yen increased by an average 20 percent a year during 2011-2015. More than 580,000 tourists visited the province in the first half of this year, a year-on-year increase of 18.2 percent. 

A sudden surge of 200 percent year-on-year was seen in the number of visitors to the locality in the period from March to July this year, according to Hoang Anh Tung, director of Tuy Hoa tourism company. 

An upward trend in the number of international arrivals to Phu Yen has also been seen with 28,000 foreign tourists choosing the province as their tourism destination in the first six month of this year, up 11.2 percent compared to last year. 

One of the reasons behind the growth was the beautiful scenery of Phu Yen captured in the popular movie “Yellow Flower on Green Grass”, said some executives in the local tourism sector. 

Vice Chairman of the provincial People’s Committee Phan Dinh Phung revealed the province will introduce suitable mechanism and policies to attract more investment in tourism development, towards the goal of seven million tourists including 1 million foreigners during 2016-2020. 

Phu Yen has more than 30 tourism projects with a total investment capital of nearly 51 trillion VND (2.3 billion USD), of which eight projects have been partially put into operation. 

The province is home to 19 national historical sites and tourism attractions, including six among the best destinations in Viet Nam as selected by the Viet Nam Records Association and Viet Nam Records Organisations. 

The six best destinations in Phu Yen are Cu Mong Pass, Dai Lanh Lighthouse, Nhan Tower, Xuan Dai Bay, Vung Ro Bay and Da Dia Reef.