Paradise Group, one of the leading providers of luxury hospitality services in Viet Nam, has opened a second boutique hotel in Ha Long City to meet the growing demand for on-shore accommodation.
The Paradise Trend Hotel has 78 rooms accentuated by blue-and-beige color schemes and canvas paintings of Vietnamese landscapes and daily life.
The hotel is next to the Paradise Suites Hotel, which debuted two years ago on Tuan Chau Island, the gateway to Ha Long Bay, Viet Nam’s famous natural attraction.
“What we’ve found is that not everyone who is interested in seeing Ha Long Bay wants to spend the night on the water,” said Edgar Cayanan, general manager of both hotels, in a statement.
“Some want to check out the surrounding area as well. Or spend time on the beach. Or have the ability to hold a big meeting or event, which obviously requires space. Expanding our offering in this fashion allows us to cater to those needs and desires.”
According to Viet Nam National Administration of Tourism (VNAT) statistics, Ha Long Bay’s popularity is at an all-time high among foreigners.
Records indicate almost two million international tourists traveled to Halong Bay, the UNESCO World Heritage site, over the first six months of the year, a 52% year-on-year increase.
Paradise Group expects to launch Paradise Elegance, a 31-cabin steel vessel in January 2017. The group owns and manages Ngon Villa Ha Noi, HOME Ha Noi and HOME Hoi An. Viet Nam Iron Chef 2012 winner Nguyen Thanh Tung is in charge of the three restaurants.