Authorities of central Khanh Hoa province, where the Miss World contest to take place in 2010, and the RAAS Group held a press conference to announce the event on October 15, 2008.
The month-long contest will draw 130 beauty crown winners from 130 nations across the world and see 20 related events take place across the country. They include the Miss World Ao Dai (Vietnamese traditional gowns) fashion show in Ho Chi Minh City, a fruit festival in the Mekong Delta province of Tien Giang and a Miss World Ambassadors night in Hanoi.
The RAAS 1000 Star island that covers over 300 ha of land off the Nha Trang beach resort in the central coastal province of Khanh Hoa will crown the busy month with the final round.
The RAAS group is building a Miss World Village on a 30 ha-large site in the shape of the S-letter to keep memorabilia of Miss World beauty queens.
Miss World 2010 organisers have decided to spend over 10 million USD on a host of charitable activities in all parts of Vietnam.
The event is expected to help boost Vietnam’s hospitality industry and further attract foreign investment.