On June 12, the US Cable News Network (CNN) repeatedly broadcast promotional videos for Ha Noi tourism while covering current affairs at the ongoing US- DPRK (Democratic People's Republic of Korea) summit in Singapore.
The 30 second-promotional videos introduced famous beauty spots in the capital city of Ha Noi and traditional art forms like water puppetry, which are popular among many international visitors.
According to CNN’s introduction, the reportage program on Ha Noi tourism entitled “Destination Ha Noi” will be broadcast at 17:00 on June 12.
Ha Noi has implemented a tourism promotion campaign on CNN recently. According to a report by the Ha Noi Department of Tourism, 62% of the interviewed audience of CNN said they are awareof the promotional campaign for Ha Noi tourism.
Tran Duc Hai, director of the Ha Noi Department of Tourism said the department has implemented a cooperative program with CNN to show 56 videos. At present, CNN broadcast three 30-second promotional videos for Ha Noi tourism on CNN International across four regions including Asia-Pacific, South Asia, North America, Europe and the Middle East.
Sunita Rajan, Senior Vice President of Advertising Sales for CNN International in the Asia Pacific region said that Ha Noi has deployed a major media campaign on CNN International for the first time and 2017-2018 will be the discovery period.
CNN will showcase Ha Noi’s charms to the world by showing the different perspectives of Hanoians with interesting stories to tell, which will help people learn more about the capital city.