The Vietnam National Administration of Tourism (VNAT) has announced that this year it plans to promote Vietnam’s image to international friends on double-decker buses in major UK cities such as London, Manchester and Liverpool.
The plan runs parallel with the VNAT’s strategy to promote Vietnam tourism through foreign mass media like the BBC, and the UNESCO’s World Heritage Magazine. Double-decker buses will be effective in helping the VNAT save costs in introducing Vietnam’s image to foreign countries.
Vietnam welcomed 370,000 foreigners in January, down 11.9% in comparison with the same period last year, according to the General Statistics Office.
Numbers of visitors from the Republic of Korea and China fell significantly, but those from France rose 51.1%, Malaysia, 23.3% and Singapore, 26.6%