Euromonitor International report ranked Việt Nam as 96th of 99 countries for sustainable tourism.
Việt Nam ranked 96th out of 99 countries on a global sustainable tourism list by Euromonitor International. VNA/VNS Photo
The report analysed seven aspects of sustainable tourism, including environmental, social and economic sustainability, country risk, and sustainable tourism demand, transport and lodging.
Globally, Sweden was ranked the most sustainable destination for travel, followed by Finland and Austria. Rounding out the top five were Estonia and Norway.
The research firm predicted there would be growing awareness among consumers, businesses and governments to prioritize the planet alongside people and profit when global tourism resumes following travel restrictions amid the pandemic.
Some popular tourist destinations in Việt Nam have been eyeing sustainable tourism development. For instance, Hội An in central Việt Nam is restricting the use of single-use plastic items and plastic bags as it looks to boost sustainable travel growth.