A Vietnam Fair was held at the Lake Town Commercial Centre in Koshigaya City, Saitama prefecture, Japan from August 3-5.
The fair, co-organised by the Japanese Aeon Group, the Vietnamese Ministry of Industry and Trade (MoIT), Vietnamese Trade Office, and Vietnam Airlines aimed to introduce Vietnamese culture and consumer products in Japan.
Hiroshi Yokoo, a managing director of the Aeon Group, said that Vietnam and Japan share a number of similarities and the two countries have established trade ties and had cultural exchange since the 16th century.
The group hopes to introduce Vietnam's unique culture, as well as its popular consumer products such as garments, handicrafts, fruit and specialty foods, to Japanese customers..
MoIT Deputy Minister Ho Thi Kim Thoa said two-way trade between Vietnam and Japan reached US$21 billion last year and US$12 billion in the first half of this year.
Japan is one of the leading foreign investors in Vietnam with nearly 1,700 projects worth US$28 billion.
Thousands of Japanese people attended the three day fair to enjoy Vietnamese art performances and cuisine.