The Sai Gon Travel Service Company (Saigontourist), a subsidiary of Saigontourist Corporation, has been selected as favourite Vietnamese brand name in 2012, making it one of the country's best tour operators for seven years in a row.
The rating was based on the results of voting by clients and Saigon Giai Phong Newspaper's readers.
The company was also voted for its best online booking network, earning it a place in the list of leading tourism companies in Vietnam and Gold Brand Award, expressing customers' appreciation of Saigontourist.
Saigontourist is now launching a series of programmes to promote Vietnam tourism and tourism brand names in the international market.
The enterprise gained a revenue of more than VND 2,000 billion in 2012 and served more than 450,000 domestic and foreign tourists.
"Favourite Vietnamese Brand Name" Award aims to honour Vietnamese brands and also to heighten the country's image during the process of global economic integration.