Japan's P&I Enterprise Company has opened its US$12 million Pulchra Resort on Truong Sa Street in the central city of Danang.
The wholly-foreign invested project, the first of its kind in Danang, was built on an area of 10ha, following the Champa architectural design.
The first phase of the project has 31 villas of various types and a series of luxury sailboats, swimming pools and a professional tennis court.
P&I president Shoji Nishikawa says the resort primarily targets Japanese visitors. However, in the first phase it offers diverse services to cater to the tastes of local and foreign visitors from Europe and East Asia.
Shoji Nishikawa says he hopes that direct flights between Japan and Danang will open soon to attract Japanese holiday-makers to central Vietnam which is home to several UNESCO-recognised world cultural heritage sites.
In the second phase, the resort will have an additional 20 high-class villas, a series of Japanese restaurants and other high-quality services.