Malaysia will carry out a large tourism promotion programme in three cities in Vietnam - Hanoi, HCM City and Hoi An city in Quang Nam province - from June 18-22, according to the Malaysia Tourism Promotion Agency in Vietnam.
The Agency will organise the programme in conjunction with the 2013 Quang Nam heritage festival in Hoi An city.
The programme is part of Malaysia's activities to promote Malaysia Tourism Year 2014 in order to attract 28 million foreign visitors.
There will be various activities of exchange and cooperation between Malaysian tour operators, hotels, entertainment and commercial units, and Vietnamese travel companies and airlines, said Mohd Akbal Setia, Director of the Agency.
He added that the tourism promotion programme in Vietnam will include some seminars to provide information on tourist destinations in Malaysia and the travel policies of its Government for Vietnamese partners as well as many attractive tour prices for visitors to Malaysia.
The promotion programme, with the participation of many organisations from Malaysia, marks the 40 th anniversary of Vietnam-Malaysia diplomatic ties and will strengthen the two countries' friendly relationship and increase the number of Malaysian tourists coming to Vietnam