The Viet Nam National Administration of Tourism, under the Ministry of Culture, Sports and Tourism, held a ceremony in Ho Chi Minh City on December 23 to kick off a programme on stimulating domestic tourism demand.
The programme will be implemented from the end of this year to the end of 2015 nationwide, aiming to boost domestic tourism demand to local destinations, particularly mountainous and coastal regions, plains and islands, and encourage public servants and employers to spend their holidays and weekends, touring the country.
It will also create favourable conditions for mountainous, coastal and plain provinces with tourism potential, to study and develop new attractive tourism products and promotion programmes, and build a friendly and safe tourism environment.
In addition, the programme will encourage border and coastal provinces to proactively organise meetings and exchanges between overseas Vietnamese, local residents and law enforcement forces in the region of Hoang Sa (Paracel) and Truong Sa (Spratly).
The programme is expected to boost the growth of domestic tourism and surpass 37.5 million local tourists and overseas Vietnamese visiting the homeland in 2015.