Five luxury properties situated in each of the country's most compelling destinations are working to position Viet Nam as an attraction for affluent travelers.
Sofitel Legend Metropole Hanoi Hotel
The five hotels - the Sofitel Legend Metropole Hanoi, The Nam Hai in Hoi An, the Reverie Saigon in HCM City, La Residence Hotel & Spa in Hue, and Paradise Cruises on Ha Long Bay - have formed a digital platform called Quintessential Collection Viet Nam (quintessentialcollectionvietnam.com) that will function as a single resource.
Among the things the site will feature are information like where to get exactly the right martini, what activities visitors may want to indulge while in Viet Nam and what exactly are the goods to take back home from a trip.
It will report what the world's leading media outlets are saying about Viet Nam.