Lux Travel, formerly Luxury Travel, sets a new luxury standard with a new logo
Update: Jul 27, 2015
To aspire to new heights, Viet Nam’s first luxury tour operator, Luxury Travel Ltd (, is unveiling a new logo to mark the latest phase in their evolution.

The new logo will be rolled out across Luxury Travel collateral.

Taking effect on 1 August 2015, Luxury Travel Ltd is launching a new logo to mark its rebranding as Lux Travel. The logo has been created to pay tribute to the heritage of its former branding and to mark a new milestone in 10 years of the nonstop development of Luxury Travel and its achievements. 

At the same time, the company is also announcing a new e-commerce website (, has opened a new office in Nha Trang and established a brand new Discover Nha Trang website ( to promote the 5-star Emperor Cruises ( in Nha Trang Bay.

The unveiling of a new logo, a heart icon, marks the latest phase of Luxury Travel’s evolution and continuous growth. Our sincere service is from our heart, touching your heart. With all our senses - Smell, Sight, Taste, Touch, Sound - we can reach out to the wonders of the world, try new things and seek answers to questions to enrich our travel experiences.” said Pham Ha, Founder and CEO of Luxury Travel Ltd.

“A “refresh” of the brand’s identity conforms with our vision and mission to develop the experiential travel industry in Vietnam and Southeast Asia. We are embarking on an ambitious phase of growth for the Lux Group and we are delighted to share our new logo with our travel partners,

The business is undergoing a period of fast growth and evolution and we felt the time was right for an updated logo to better reflect our core values, mission and vision. The new design aims to honor the company’s 10-year history by retaining core elements of the previous logo.

The new-look logo symbolises the innovation, creativity and development of Lux Travel Ltd. The “Travel” font is smooth, reflecting the flexibility in the services provided by the company. The Lux team is highly competent with in-depth knowledge, an excellent skill base and the right attitude which sets high standards for their Lux Services, ensuring clients' expectations are met at all times.

According to the company, the logo is steady, independent, reliable, harmonious, simple and elegant but at the same time maintains the heritage of the already well-established Luxury Travel brand, one that is renowned all over the world. In particular the logo emphasises the leading role of Lux Travel Ltd in providing high quality travel services in Viet Nam.

Luxury Travel Ltd has received the Tripadvisor Certificate of Excellence 2015 and has also been nominated as “Viet Nam’s leading tour operator” and "Asia’s leading luxury tour operator" for the prestigious World Travel Awards 2015.

Luxury Travel