The “ASEAN Roadshow” is taking place in the Republic of Korea (RoK) from November 5-11 to increase Koreans’ understanding of ASEAN member countries’ culture and tourism.
As scheduled, ASEAN buses depart from the capital city of Seoul and travel through the major cities of Busan and Gwangju. At each stop, cultural activities and mini games are organised, with tourism promotion videos screened and leaflets distributed.
About 150 students were selected to take part in the programme. They are all from bloc members and currently living and studying in the RoK. As representatives of their hometowns, they are presenting cultural and tourism features to local people.
At the launching ceremony held in Seoul’s Cheonggyecheon square on November 5, Kim Young-sun, Secretary General of the ASEAN-Korea Centre, said the journey would help Koreans know more about popular cultural and tourist destinations in ASEAN.
Vietnamese Ambassador to the RoK Pham Huu Chi noted that boosting local understanding of ASEAN’s lifestyle, culture and beauty is vital to the development of ties between the bloc and the RoK, particularly as the formation of the ASEAN Community by the end of 2015.
The diplomat believed the roadshow will provide local residents with an exciting experience about ASEAN’s “unity in diversity”, especially in culture and tourism.