Deputy Minister Vuong Duy Bien speaks at the event

Under the theme “Exploring Southern Land”, Visit Viet Nam Year 2016 will feature various activities throughout the year, which will be mostly take place in Kien Giang Province, provinces and cities in the Mekong River Delta region, Ha Noi, Thua Thien Hue, Da Nang, Ho Chi Minh City, Lam Dong and Lao Cai.

Visit Viet Nam Year 2016 aims to raise public’s awareness about the tourism development in association with marine resources protection contributing to the development of sea and islands tourism in Kien Giang, and the Mekong Delta region. This is also a good chance to promote national tangible and intangible cultural values and local unique tourism products as well as to enhance connection in tourism development, infrastructure investment and human resource quality.

Speaking at the conference, Deputy Minister of the MoCST, Mr. Vuong Duy Bien highlighted the role of tourism sector in the social and economic development and emphasized Visit Viet Nam Year 2016 is a cultural, economic and social event of the nation. Therefore, he suggested the media and press should foster popularizing the tourism potential of the Mekong Delta to the domestic and international public.

To prepare for this important event, Kien Giang Province has been focusing on upgrading infrastructure of key tourist areas to serve tourists. The Province currently has more than 300 hotels with 7,500 rooms, enough to meet the growing demand of tourists in the high seasons and big festivals.

To propaganda for Visit Viet Nam Year 2016, many promotion activities will be also carried out such as building website on Visit Viet Nam Year 2016; using e-marketing; publishing promotional materials and souvenirs; introducing the event at tourism fairs, tourist sites and exhibitions…

As scheduled, the opening ceremony of the Visit Viet Nam Year 2016 – Phu Quoc – Mekong Delta will officially take place on April 9 and the closing ceremony on December 24, 2016 in Phu Quoc District, Kien Giang Province.

Pham Thanh