The code, which consists of two sections, outlines social norms and responsibilities of participating parties in the tourism sector, including tourists, travel agencies, tour guides, accommodation facilities and local residents, among others.

Each party is required to follow different sets of guidelines, which aim to demonstrate the friendliness and hospitality of Da Lat and Lam Dong Province.

The code will also be implemented in other areas with tourism potential such as Bao Loc City and Lac Duong District.

Lam Dong Province has about 1,300 accommodation facilities, 100 tourists attractions and 58 travel agencies, as well as thousands of groups and individuals engaging in tourism services.

For this year, Da Lat estimates it will reach a total of 5.9 million tourists, with 400,000 of them international visitors.