Businesses participating in the Ho Chi Minh City tourism festival carried out sales in excess of VND83 billion, a year-on-year rise of 38%, according to preliminary reports from travel businesses.
The four-day festival wrapped up on April 15, drawing 320,000 visitors, more than 9,000 of whom booked tours with participating businesses.
In addition to special tourism promotion programs and a ceremony recognising the top tourism brands of 2017, the festival included art performances, a singing festival, a forum on online tourism trends, a ceremony to announce a tourism innovation startup contest for 2018, and a conference reviewing the ‘HCM City-Binh Thuan-Lam Dong” tourism development triangle program.
At the closing ceremony, Bui Ta Hoang Vu, director of the HCM City Department of Tourism, said the large-scale professional pavilions at the festival demonstrate the impressive growth of municipal tourism businesses and the close cooperation on tourism between HCM City and other localities.
The festival provided an excellent opportunity for provinces and cities, as well as businesses, to show off their latest products, said Mr. Vu.