A clip promoting Vietnam tourism has been broadcast twice a day on BBC television. It features a panorama of Vietnam and its people.
To produce the programme, a production team from the BBC visited the country to shoot scenes and select music.
From a foreign point of view, Vietnam’s landscapes are beautiful, the Vietnamese are friendly and Vietnamese culture is unique and diversified.
The 30-second clip highlights Vietnamese food, pedicab (xich lo), water puppets, the long dress (ao dai), Hanoi architecture, Halong Bay and the floating market on the Mekong River.
Viewers have also been shown beautiful beaches in the central region, the customs of ethnic people in the northern hills and dynamic HCMC.
The clip has been broadcast on BBC World News channel at 6.45 and 21.20 since June 11. It is being shown for eight weeks in the Asia-Pacific region, six weeks in Europe and six weeks in North America.
This means the promotion will reach viewers in more than 200 countries and territories as summer holidays approach.
Besides attracting more tourists, the project is aimed at firming up Vietnam’s integration with the rest of the world.