Vietnam National Administration of Tourism (VNAT) submitted to Ministry of Culture, Sports and Tourism a draft of tourism promotion campaign called “Vietnam – Your Destination†to woo both domestic and international tourists after the success of “Impressive Vietnam†campaign.
According to the draft, the campaign is scheduled to take place during August-September or September-October and include activities such as sale program which will offer the domestic and international tourists chance to buy goods at discount prices during the low tourist season in Hanoi, HCMC and Danang and domestic tourism promotion program on the occasion of big festive days.
The VNAT encourages supermarkets, shops, service providers of tourism, transportation and tourism-related to offer 10% to 50% discounts to their customers during the campaign. In addition, the tourists will be refunded VAT paid in their purchase.
The VNAT will work together with Trade Promotion Agency under Ministry of Industry and Trade and Vietnam Airlines in order to build the co-operation mechanism between shops, tour operators to effectuate this campaign.
For the international tourists, VNAT will ask tour operators to create specific products relevant to certain market. Each market need have at least one special promotion tour for the tourists, as well as one to two familiarization trips for foreign travel agents and media.
VNAT will continue to carry out promotion activities in the main markets including China, East North Asia, France, West Europe, the U.S., Australia, New Zealand, ASEAN and Russia. VNAT is also performing measures to develop MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism and accordingly will encourage the tour operators to build and offer MICE tours, assist provinces and enterprises in attracting MICE tourists.
Through the campaign, VNAT will give all international tourists who travel to Vietnam under package tours a souvenir. The gifts will be symbolic to Vietnam.
The VNAT also sees overseas Vietnamese residents as particularly important in this campaign. The VNAT plans to call the overseas Vietnamese back to their home country as well as will organize meetings with Overseas Vietnamese Societies in France, America, England, and Australia to announce this campaign and encourage the overseas Vietnamese and other international tourists to visit Vietnam.
Vietnam Airlines also engaged to offer 30% - 50% discount for some domestic routes to respond to the campaign.