To respond to the programme 2010 to stimulate the tourist industry, “Vietnam-Your Destination,†initiated by the Vietnam National Administration of Tourism, HCMC’s Department of Culture, Sports and Tourism will organise and encourage a range of events to attract domestic and foreign tourists.
A campaign promoting cut price products will also be launched in August and September this year.
The department has also worked with Vietnam Airlines to offer discounts on domestic tours and encourage travel agencies to lower their prices by 10-30%.
Also, from now until the end of this year, the city’s tourism industry will begin to advertise in foreign markets to try and receive 2.6 million visitors.
In June, a delegation from HCMC will attend international fairs in Hong Kong and Cambodia and run advertising campaigns in Japan and the Republic of Korea.