The show, the first of its kind, aims to promote Vietnamese exports and attract customers from developed countries such as the US, the EU, Japan, Australia and Russia.

The professional trade fair will include 550 stalls showcasing goods from 250 businesses.

The fair will highlight exceptional creativity, fine craftsmanship, well-chosen merchandise, and personalized customer service, and feature innovative lifestyle products, home decor items and accessories.

The event is being organized by the Hanoi municipal People's Committee, in co-ordination with the Hanoi Department of Trade and Industry.