Participants in the workshop have discussed establishment of a general brand for tourism products for the community benefits, redesign and reinforcement of tourist information centers, introduction of new tourism products and the issues that need supports in the future.

QUO, a foreign company famous for branding strategy and communication, especially in the fields of tourism and hospitality services, has been invited to the workshop to share its experience.

The company has pledged to assist relevant parties in making guidelines for the branding strategy for locally-made products, aiming at the markets of the local tourism industry. A representative of QUO said a general brand for all products would highlight the features of the region and encourage tourists to buy locally-made products.

Typical craft villages in Quang Nam are Hoi An lantern village, Kim Bong wood carving village, weaving village of the ethnic minority people Co Tu, Hiep Duc bamboo-rattan village and Thanh Ha and Duy Xuyen pottery villages.

Dinh Hai, Director of the Quang Nam Department of Culture, Sports and Tourism, said the workshop had a great meaning to Hoi An Town in particular and Quang Nam Province in general via a constructive and innovatory cooperation. Assistance and collaboration of the aforesaid organizations will help Quang Nam gain more benefits from tourism and help local craft villages launch their products into the market.