Nguyen Van Tuan, Director General of the Vietnam National Administration of Tourism, said the fair will focus on defining key markets like Russia, Western Europe, Australia, and New Zealand; introducing the tourism services offered in Nha Trang, Quang Ninh and Ninh Thuan; and connecting the fair with Nha Trang Sea Festival.

Many activities have been organised within the framework of the fair, including meetings, seminars, and tours introducing visitors to the coastal provinces' distinctive cultural specifics and food.

There will also be various promotions, a conference on sea tourism investment, a ceremony for the best hotel, resort, and travel agency awards, and a golf tournament.

The event ultimately aims to showcase Nha Trang Bay - one of the world's 29 most beautiful bays - for foreign and domestic tourists, and create opportunities for businesses to meet and develop relationships with potential partners.