The Hoi An Information Service Centre for Japanese tourists, run by Japanese businesswoman Hirukawa Yuki, has opened in the ancient city.
The centre, on Hoang Van Thu street , will provide free information, history and a booking service for destinations in Hoi An, My Son Sanctuary and Hue City , plus vehicle rentals.
There are an estimated 20 Japanese businesses in Hoi An, where a small Japanese community has existed for centuries.
Yuki, who graduated from Wako University in 2006, sells traditional Japanese art and craft imported from her home country at a souvenir shop, Cool Japan, in the city.