The central coastal province of Khanh Hoa reported that more than 60 percent foreign tourists returned to Khanh Hoa for a second visit, and 20.1 percent even came back for the third time or more.
The provincial Culture, Sport and Tourism Department's recent survey showed that the reasons the travellers gave for returning are improved services, stable prices, beautiful landscapes and a wide range of attractions.
Visitors from Russia , the Republic of Korea , Australia , and US account for the largest portion of foreign arrivals in Khanh Hoa. Russia has risen from the fourth position in 2010 to lead all other foreign tourism markets of the province.
In addition, Russian visitors stay longer and spend more than those from other countries.
"Russian tourists usually stay for an average 7 to 10 days, some even stay for a month to learn water sports. They like resorts and spa, sea bathing, mud-bath, and water sports," said Phan Thanh Truc, Vice Director of the Department of Culture, Sport and Tourism.
So far this year, Khanh Hoa received 171,000 foreign visitors, an increase of 27 percent compared to the same period last year, of whom 35,000 were from Russia.