Central Thua Thien-Hue province welcomed almost 1.5 million guests in the January-June period, earning over VND 1.2 trillion (US$72 million) in revenue, which is 111.32% higher than the same period last year.
The province's preset goal of receiving 2.5 million tourists is likely to become real when the number of arrivals kept rising in recent time.
In the direction to achieve that, the local authorities have carried out a spat of stimulus measures, paving the way for travel agents, hotels, restaurants and tourism sites to make their products competitive. They have also given due attention to bettering local infrastructure and services.
Besides conventional tours to the Hue Imperial Citadel, a world cultural heritage, new tourist types of home-stays and tours to historical and cultural museums are offered to visitors.
Earlier, the 2013 Hue Traditional Craft Festival, which was jointly held by the Museum of Hue Center and Bargoin Museum from Clermont-Ferrand, France, reflected the authorities' efforts.
The festival displayed 80 unique hand weaving samples which represents the development process of the world garment and textile industry and skills of five continents, drawing a large number of visitors near and far.