The number of international tourist arrivals to Ha Noi reached 3 million in 2014, up 16 percent against the previous year and 200,000 people more than the yearly target, according to the municipal Department of Culture, Sports and Tourism.
Meanwhile, the city welcomed 15.5 million domestic holidaymakers, a year-on-year rise of 11 percent.
The local tourism sector reported total revenue of 48 trillion VND (2.3 billion USD), surging 25 percent compared to last year’s figure.
To achieve these positive results, the city focused on developing tourism infrastructure, diversifying products and improving itself as a safe and hospitable destination for visitors.
Ha Noi also increased activities to promote its tourism in key markets such as Northeast Asia, ASEAN and Europe while training human resources to meet international standards.
Since 2002, Ha Noi has been continuously named in the top six most attractive destinations in Asia by online tourism magazine Smart Travel Asia.
Trip Advisor, the US’s premier travel website, also ranked Ha Noi among the top tourist destinations in Asia in 2013 and 2014, making it one of the world’s ten emerging areas for tourism.