The central city of Da Nang received nearly 200,000 tourists, including 76,000 foreign visitors, during the 9-day Lunar New Year (Tet) holiday.
The figures, released by the provincial Department of Culture, Sports and Tourism, represent a 10 percent increase from the same period last year.
Ba Na Hills Mountain Resort, one of the most popular destinations in the city, welcomed the biggest number of tourists with around 32,000 visitors, followed by Son Tra Peninsula and Ngu Hanh Son (Marble Mountain).
Travel agencies, such as Vitours and Saigontourist, offered special deals to attract travellers during the holiday, notably with a series of tours within the city and to central Viet Nam as well as Singapore, Thailand, Japan and the Republic of Korea.
Many traditional cuisine events and concerts to welcome the New Year were also organised by local 4-5 star hotels and resorts while many 2-star hotels offered 20-50 percent discounts on room rates.