The Binh Dinh provincial Department of Culture, Sports and Tourism has announced its newest marketing campaign aimed at a number of promising markets in Russia, Germany, India and Western Europe.
Quang Trung Museum (Binh Dinh Province)
According to its Deputy Director Nguyen Van Son, the programme focuses on six different themes (culture, gastronomy and wine, cycling, business trips, wellness and health, active holidays) to build year-round tourism.
To carry out the campaign representatives of the tourism sector plan to actively participate in domestic and foreign tourism festivals and fairs as well as organising a large number of big events at home.
This new concept seeks to position Viet Nam as a country that offers tourism products outside the main tourist season to ultimately extend the tourism season and increase tourist traffic.
In implementing this new programme, Viet Nam plans to cater to special interest markets by presenting them with customized travel options geared toward their specific preferences.
In 2014, Binh Dinh province welcomed over 2 million tourists, including 171,500 international visitors, grossing total tourism revenues of VND787,091 billion.