The national flag carrier Vietnam Airlines’ French branch, along with a number of travel agencies in both countries are offering 20-25% discounts on selected tours to Vietnam.
The discounts, which apply from April 21 to June 19 and from August 21 to October 20, form part of a tourism promotion started on February 5 by the airline, in conjunction with the travel companies.
The promotion is part of a broader campaign, titled “Impressive Vietnamâ€, launched by Ministry of Culture, Sports and Tourism in order to attract more visitors to the country.
The campaign has been widely advertised on several popular French websites, including Le Monde, Courier International, Yahoo Voyage and Telerama.
The number of visitors to the airline’s website has reportedly increased four-fold since the launch of the promotion. Their office has fielded a huge number of calls from people requesting more information about the tours, demonstrating the high level of public interest in the offer.
Vietnam Airlines says it plans to launch an additional, large-scale marketing campaign, entitled “Vietnam Sea Tourism Festival 2009†to attract European visitors to Vietnam’s beaches. The launch ceremony is scheduled to take place at the Pierre Cardin fashion centre in Paris in April.