The event, as part of a broader project in firmly establishing tourism in the Greater Mekong Sub-region, is organised by the project's management board in the central province of Thua Thien-Hue.

The project is sponsored by the Asian Development Bank (ADB) and the Vietnamese Government. It is being carried out in Cao Bang, Bac Can, Quang Binh, Quang Tri and Thua Thien-Hue provinces during the 2009-2013 period.

In Thua Thien-Hue, it is being deployed in A Luoi district with a series of activities concerning the promotion of tourism and the poor. It encourages the participation of local people in tourism activities and generates jobs for local people through building and introducing models of tourism connected to hunger elimination and poverty reduction.

Throughout the seminar, many proposals were brought forward to increase the efficiency of tourism that contributes to the development of the local community and economy. These included improving infrastructure and enhancing the quality of human resources.