Can Tho City plans to welcome more than 1.25 million arrivals, including 210,000 foreigners, in 2013, a year on year increase of 5.9 percent.
The municipal Department of Culture, Sports and Tourism also plans to raise total revenue from tourism services to VND970 billion, rising 10.2 percent against last year.
In 2013, the local tourism industry will continue to boost promotion programmes with cities and tourism centres from across the country.
The city will maintain cooperation programmes with An Giang, Kien Giang, Bac Lieu and Ca Mau provinces, and prepare for signing cooperation programmes with the other provinces in the Mekong River Delta.
In 2012, Can Tho City received 1.18 million arrivals, including 191,000 foreigners, surpassing the annual target by 7 percent and showing a year-on-year increase of 21.6 percent.
At the same time, the Mekong Delta locality earned VND880 billion from the tourism industry, beating 2012's target by 10 percent and rising 22.2 percent against 2011.
Key spots attracting most domestic and international tourists include Cai Rang floating market, My Khanh tourism area, Can Tho old market, Binh Thuy old house and Ninh Kieu wharf.