Stimulating MICE tourism in low season
Update: Aug 14, 2014
(TITC) - Preparing for low tourism season, many local tourism enterprises are planning variety of tourism stimulus programs including promoting MICE tourism with discounts on tour, enhancing service quality…to attract more tourists.

Many travel agencies have coordinated with famous tourist destinations namely Phu Quoc, Ho Chi Minh City, Hue, Nha Trang… to organize linking tours as experiencing flooding season in the Mekong River Delta, discovering Ha Noi autumn, visiting flower fields in Ha Giang…. These destinations are suitable for holidays as well as for conference or event organization.

Representative of Hoabinhtourist & Convention Travel Co., Ltd. said in tourism low season, the company often applies discount program for clients who combine travel and workshops and tourists for “honeymoon”. The discount rate is from 15% - 40% over the peak season.

In Da Nang, the city has also launched a campaign to stimulate MICE tourism in low season. Accordingly, most of tourism businesses commit to discount from 5-40% for a service pack.

Recently, many large cities have improved local infrastructure to promote MICE tourism, however, this type of tourism requires high service quality and associates with many other activities, which needs qualified and skilled workforce to satisfy the demand of tourists.Meetings, incentives, conferences, and exhibitions (MICE) is a type of tourism in which usually planned well in advance, are brought together for a particular purpose. MICE delegations usually are large groups and high spendings with tours that have been especially customized for the event. MICE tourism is bringing a huge tourism revenue for many countries around the world.

Pham Thanh