Pham Ha, CEO and founder of Luxury Travel Ltd. shared:

“This year, the number of tour operators visited our booth are more crowded than we expected. They are interested in our new luxury travel products in Viet Nam. Thanks to the visa exemption policy of Vietnamese government and direct flights between Viet Nam and the UK, Viet Nam is getting more and more popular in the UK and Ireland markets. Our revenue of UK tourists in 9 months of the first year has increase 20% - 30% comparing to the same period for last year. Further, this year again, Luxury Travel is an official supporter of Responsible Tourism Day at WTM" said Pham Ha.

He stressed that the UK market is very important to the company and that it is seeking to dominate this market with more staff and increasing the number of private small groups that it serves. This will be primarily through tailor-made holidays via the sales office based in the EU, aimed solely at British holiday makers.

"British holiday makers are looking for more authentic experiences and seek to have a deeper understanding of the country's culture, food, history and daily life”, he added more. While Thailand is geared more toward mass market tourism, Viet Nam is a destination that is attractive to a more selective class of travelers. By this opportunity, they also introduced their new brochure with new experiences in Viet Nam and their new brand over the 10 year of the nonstop development of Luxury Travel and their achievements. Their program 14 - day Familiazation trip to Viet Nam is attracted by a large number of tour operators from Britain.

At the WTM show, Mr. Ha Van Sieu - Deputy Director General of VNAT emphasized Viet Nam is one of the most attractive destinations in the world. Considering Europe as the key market in need of priority to tourism promotion, in recent years, Viet Nam has implemented solutions to attract visitors from this continent, notably visa waiver policy for a maximum of 15 days for citizens of 5 Western European countries (United Kingdom, France, Germany, Spain and Italy) from July 1, 2015. Besides, direct flights between Europe and Viet Nam have increased. Specially, Viet Nam has focused on improving quality of services, developing infrastructure and typical tourism products towards sustainable tourism development. As the result, in the recent years, the UK and Western European countries like France, Germany… have been in the top 15 largest source markets of Viet Nam. In 2014, the number of visitors from the UK to Viet Nam reached more than 200 thousand arrivals, up 9.5% over last year.

About Luxury Travel Ltd.
With a new heart logo and slogan touching hearts, Viet Nam's first luxury tour operator/DMC (www.luxurytravels.asia) (based in Ha Noi) is a long established Asian specialist in the art of travel and serves today’s most sophisticated travelers with luxury privately guided and fully bespoke touring holiday in Viet Nam, Laos, Cambodia, Myanmar and Thailand. Luxury Travel Ltd. has won numerous travel awards for excellent performance, including the most recent Guide Awards: “Asia’s leading luxury tour operator touching hearts”.