The expo will be held at the Sai Gon Exhibition and Convention Center in Ho Chi Minh City’s District 7 from September 7-9, according the organization board at the press conference in the city on August 15.

Journalists come from Thailand, Taiwan (China), Hong Kong (China), Germany, India, New Zealand, Netherland and others.

To date, more than 26 countries and territories worldwide featuring 262 display booths, such as Australia, China, Germany, India, Brazil, Indonesia and more have registered to participate in the event. The expo is expected to attract ten thousands of domestic and foreign visitors.

The event is an opportunity for travel agents, hotels and representatives from tourism promotion agencies to publicize their brands and offer tourist products to local and international travelers.

It also aims to promote potentials, key tourism products and strengthen cooperation among countries in the Mekong River region.

The expo also includes many promotional programs, seminar of Meetings, Incentives, Conference and Exhibitions (MICE), seminar about introducing major tourism markets, Viet Nam-Italia tourism discussion.

Started in 2005, the ITE has become one of the leading travel events in Viet Nam and the region with expanded scale and diversified activities, such as exhibition, meeting between Buyer and Seller and others, promotional programs

The annual event is co-organized by the HCM City People’s Committee, the ministry of Culture, Sports and Tourism.