The number included approximately half a million foreigners, mostly Russian and Chinese, up 13 percent year on year, according to the provincial Department of Culture, Sports and Tourism. The province earned about 9.5 trillion VND (404.5 million USD) in revenue from tourism, up 20 percent.

Most domestic visitors to Binh Thuan were from southern provinces that came for summer vacations and during public holidays, like Tet (Vietnamese traditional New Year) thanks to its sunny weather year-round.

The province has 468 accommodation facilities, offering more than 14,600 guest rooms, including 129 hotels rated 1 - 5 star. Some 390 tourism projects, worth more than 59 trillion VND (2.51 billion USD), are being operated in the province. These include 23 foreign projects with total investment of 13 trillion VND (553.5 million USD).

In recent years, Binh Thuan has made efforts to make tourism a key local industry. The province has added more tourism services in terms of transportation, shopping and underwater sports to serve the increasing demand of holidaymakers.

It has also ramped up activities to promote local tourist attractions and expand cooperation with other popular destinations in the south central coast and Mekong Delta.

Inspections have been intensified on tour operators and lodging providers to ensure they comply with related regulations while more lifeguards and fire fighters have been employed to ensure safety.

Binh Thuan is among Viet Nam’s top tourist destinations thanks to its long and stunning beaches, friendly locals and safe environment. 

The province’s most popular beach is Mui Ne in the coastal city of Phan Thiet, which is set to become the main resort centre of Binh Thuan by 2025. 

This year, the province aims to receive about 5.75 million visitors, including 670,000 foreign travellers, and generate 12.85 trillion VND (547.1 million USD) in tourism revenue.