The “Central Vietnam Heritage Connection” train is an effective product fostering tourism development linkages between Da Nang and Hue. Photo: Ngoc Ha

Affirming Central Vietnam heritage journey brand

Most recently, the cooperation mechanism among Da Nang, Hue and Quang Tri continues to prove effective, greatly contributing to affirming the shared brand “Amazing Central Vietnam Heritage”.

Specifically, numerous key tasks have been implemented synchronously, including ensuring a civilized and safe tourism environment, maintaining the Da Nang - Hue heritage train service, developing inter- regional products, and organizing promotional programs in Malaysia, Indonesia, Japan, France, Italy and Switzerland.

The three localities have also stepped up digital promotion and enhanced professional exchanges in state management and technology application in tourism.

Tourism businesses in the three localities have proactively rolled out collaborative programs to stimulate demand, designing diverse themes, and developing a wide range of attractive tourism products tailored to different market segments.

These programs contribute to the formation of a unique inter-regional product chain, enhancing competitiveness and better meeting the needs and experiential trends of domestic and international travelers.

The Hai Van Gate relic, located atop Hai Van Pass on the boundary between Hue and Da Nang, offers visitors a unique experience along their Central Vietnam exploration journey. Photo: Ngoc Ha

Joining hands to create unique tourism products

In 2026, the three localities will continue to intensify tourism promotion and marketing activities at major domestic and international events, such as the International Travel Expo Ho Chi Minh City (ITE HCMC) 2026, the Vietnam International Travel Mart in Ha Noi (VITM Ha Noi) 2026, and the Vietnam International Travel Mart in Da Nang (VITM Da Nang) 2026.

They will lay an emphasis on developing a shared digital communication identity “One Journey - Three Destinations” which will be applied consistently across the regional linkage cluster.

The Amazing Central Vietnam Heritage Fanpage will be upgraded to an official regional communication channel, whilst an inter-regional digital tourism map and joint tour products along thematic routes will be developed.

Mr. Nguyen Ngoc Thien, Deputy General Director of the Hai Van Cat International Travel Joint Stock Company underlined the necessity to develop tours such as A Journey to Royal Dynastic Footprints’ (Hue - Hoi An) or ‘The Road of Peace’ (Quang Tri - Quang Binh).

Also, he stressed the need to apply smart travel cards that allow tourists to access heritage sites and use linked transportation services among the three localities at preferential prices.

Director of the Vietnam National Authority of Tourism Nguyen Trung Khanh stated that with its great advantages and potential, Da Nang is affirming its role as a national growth pole and a gateway for international and domestic tourists, spreading development across the North Central, South Central Coast and Central Highlands regions.

With this position, Da Nang needs to further strengthen inter-regional tourism product linkages with Hue and Quang Tri, and develop heritage tours combined with nature exploration, he noted.

Translated by My Dung