The central city of Da Nang welcomed 328,810 visitors during the nine-day Lunar New Year (Tet) festival 2019 (February 2 -10), a year-on-year increase of 10.7 percent.
According to the municipal Department of Tourism, attractive sites included the Cham sculpture museum, Ba Na Hills, Da Nang Museum, Than Tai mineral water park, Sun World Da Nang and Son Tra - Linh Ung pagoda.
The number of international visitors to Da Nang during Tet hit 158,328, up 19.9 percent compared to the same period last year.
Deputy Director of the department Truong Thi Hong Hanh said this time is peak tourism season for the markets of China, Japan, the Republic of Korea (RoK), Europe and America, and Vietnamese expats.
The increase of holiday-makers to Da Nang is also attributed to the recent operation of international air routes from Incheon, Busan and Daegu of the RoK to Da Nang, Osaka- Da Nang, Bangkok - Da Nang, and Doha - Da Nang.
Da Nang has become a destination for both domestic and foreign tourists thanks to its location near world cultural heritages, diverse tourism products and a port system which can serve international cruise ships.
The city aims to welcome 8.19 million visitors throughout 2019, up 6.9 percent year-on-year, which includes 3.19 million foreigners, an increase of 11 percent. The tourism sector aims to gross 27.4 trillion VND (1.18 billion USD) in revenue, up 13.9 percent against the previous year.