The province plans to utilize most of its festivals and folk games like the wrestling competitions in Sing and Thu Le villages.

It will expand some notable relic sites such as Ho Quyen (tiger fighting) arena, Voi Re temple, Tinh Tam Lake, and Tang Tho tower.

The region's intangible cultural heritages, like Hue Royal Court Music, will be the centerpiece of promotional campaigns.

The province's traditional crafts will also be introduced as distinctive tourism products, such as bronze casting, paper painting, and flower making in Thanh Tien village, weaving in Bao La village, conical hat making in My Lam, and knitting in A Luoi.

Hue will develop medical and convalescence tourist services in some of the resorts located near the hot springs of My An, Thanh Tan, and A Roang, and adventure tours-including skateboarding, kayaking and sea diving-in Chan May-Lang Co and Canh Duong beach on Son Tra island.

Eco-tours will be provided on the Huong River and its lagoons. The province also intends to expand meetings, incentives, conferences, and exhibitions (MICE) tourism.

The province has recently focused on shopping tours, establishing night markets and food streets, and launching special offers and events to attract more tourists during the low season.

It is working to lure more tourists from traditional markets, including West Europe, North America, Australia, East Europe, as well as from potential ones such as India, Russia, Latin America, South Africa, and the Middle East.