New opportunities for central city
Update: May 15, 2014
Over the past decade, the tourism sector in the central city of Da Nang has been developing sea tourism brand of its own, the Vietnam Economic News reported on May 14.

With uninterrupted stunning beaches, stretching nearly 60km from Hai Van Pass to Non Nuoc Beach, Da Nang was voted by the US-based Forbes Magazine as one of six most attractive beaches on the planet in 2005. The honour acted as leverage to help the local tourism industry realize its great strengths.

Da Nang’s tourism sector has actually created a breakthrough since its municipal People’s Committee approved the Management and Exploitation of Tourism Beach in a project with a total cost of nearly 4.6 billion VND. In addition, the city also implemented the 2011-2015 Da Nang Tourism Development programme, with focus on local beach vacation resorts.

Many coastal tours and beach travel services have been offered thanks to newly built constructions of Han River Bridge, the Hoang Sa - Truong Sa route (formerly known as the Son Tra - Dien Ngoc road). The route pass by 12 resorts, golf courses and villas seamlessly. Marine tourism is developing rapidly along the route.

In particular, the expansion of new cruise services in Son Tra Peninsula in early 2013 also contributed greatly to boosting Da Nang’s marine tourism development.

According to foreign investors, Da Nang has seen rapid changes in recent years and is able to become a centre of international tourism in the near future thanks to successfully attracting billions of US dollar into local tourism projects.

The newspaper said the number of tourists to Da Nang reached 1.77 million in 2010, and 3.1 million last year. This year, the city is expected to welcome about 3.6 million visitors, a 15 percent increase year-on-year.

“The city will continue to encourage non-state enterprises to invest in tourism products, with a view to transforming Da Nang into a well known centre of tourism and building the city’s tourism brand home and abroad,” Chairman of Da Nang municipal People’s Committee Van Huu Chien was quoted as saying.