At the same time, the provincial authorities will create all possible conditions for tourism agencies to improve the diversity and quality of services while increasing destination linkages within the region.

Local infrastructure will continue to be upgraded in order to meet the increasing demands of tourists.

Statistics show that the coastal province welcomed approximately 3 million visitors during the first nine months of this year, up by 7 percent year-on-year, with 1.4 million being domestic holiday makers. Tourism revenue so far totals 3.5 trillion VND (165 million USD).

The recognition of world heritage sites has boosted the province’s potential for tourism development. It is home to three famous attractions - the World Cultural Heritage Sites of Hoi An Ancient Town and My Son Sanctuary, and the World Biosphere Reserve surrounding the Cham Islands.

Hoi An Ancient Town, recognised by UNESCO in 1999, is an old trading port that dates back to the 15th century. Its architecture and layout reflect the indigenous and foreign influences that melted together to produce the unique character of the town.

My Son Sanctuary is a cluster of abandoned and partially ruined Cham temples. Constructed between the 4th and the 13th century AD, it used to be the religious and political capital of the Champa Kingdom.

The Cham Islands (Cu Lao Cham) constitute a group of eight islets, which form part of the Cu Lao Cham Marine Park, a World Biosphere Reserve recognised by UNESCO. The islands are well-known for their rich marine ecosystems with 135 species of coral, as well as beautiful sand beaches and forested hills.