According to statistics, in 2024 Vietnam welcomed 490,000 Australian visitor arrivals, an increase of 28% compared with the same period in 2019, before the Covid-19 pandemic. In the first 10 months of 2025, the figure reached 450,000 arrivals, up 37% compared with the same period in 2019.
Australian visitors to Vietnam
The Sydney Morning Herald assessed that Vietnam is emerging as an unforgettable destination, with many travellers saying they are easily captivated by its local culture, diverse natural landscapes, rich cuisine, and the friendliness of its people. The newspaper noted that “Vietnam and Japan are two destinations Australians are loving right now; they share some similarities, but Vietnam is more accessible and more affordable.”
The Appeal Comes from Diverse Travel Experiences
According to the article, Vietnam attracts Australian travellers thanks to its wide variety of experiences: the cultural essence and mountainous landscapes of Sa Pa; the Old Quarter, cuisine, and lifestyle of Ha Noi; the distinctive scenery of Ha Long Bay; the waterways and floating markets of the Mekong Delta; the beautiful beaches of the central region; the cool climate of Da Lat; and the vibrant energy of Ho Chi Minh City.
Sa Pa
Da Lat
Ho Chi Minh City
Delicious Cuisine
Vietnamese cuisine is described as “diverse, accessible, and distinctive” with signature dishes such as pho (noodle), coffee, banh xeo (crispy pancakes), seafood, oc (snails), and dishes from the Mekong Delta mentioned as experiences that make travellers eager to return.
Hanoi Beef Pho
Banh xeo
Vibrant Cultural Experiences
The Sydney Morning Herald also observed that Australian travellers are drawn to the “liveliness and openness” of Vietnamese cities with young population actively engaging in business, study, and daily movement, contributing to a uniquely energetic atmosphere.
The newspaper predicted that the trend of Australians choosing Vietnam will continue to grow, as many travellers realise after their first visit that Vietnam is an ideal place to return to, easy to get around, affordable, and constantly offering something new.
Tourism Information Technology Center