In November 2025 alone, Vietnam welcomed nearly 2 million international visitors, a month-on-month increase of 14.1% and up 15.6% compared with November 2024. Notably, North American markets posted strong growth: the United States rose 30.5% from the previous month, while Canada surged 55.9%. Arrivals from Europe also expanded sharply by 51.2%, with significant increases from Russia (+37%), the UK (+31.7%), France (+46.7%), Germany (+51.4%), the Italy (+89%), Switzerland (+47.3%), the Czech Republic (+148.7%), and Poland (+255.5%). The sharp rise from long-haul markets in November underscores Vietnam’s strong appeal during the year-end peak season.
Cumulative arrivals from January to November reached 19.15 million, exceeding the 2019 benchmark for the first time. UN Tourism identifies Vietnam as one of the world’s fastest-growing tourism destinations - alongside Japan - even as the Asia-Pacific region has recovered to only 90% of pre-pandemic levels.
International visitors by month (thousand arrivals)
Source: Compiled from National Statistics Office's data
In 11 months of 2025, China posted a strong increase of 43.1% year-on-year. Japan and the U.S. recorded solid growth of 15.0% and 8.4%, respectively. South Korea declined slightly (-4.6%).
Southeast Asian markets saw robust gains: the Philippines (+84.0%), Cambodia (+48.5%), Laos (+30.5%), Malaysia (+15.7%), Indonesia (+13.8%), Singapore (+12.9%), Thailand (+10.0%). India also jumped 47.2%, while Australia increased 12.8%.
European markets continued growing steadily, reflecting the impact of expanded visa exemptions. Notable increases included: the UK (+20.7%), France (+21.4%), Germany (+16.6%), the Italy (+21.3%), Spain (+5.8%), Denmark (+12.1%), Sweden (+15.9%), Norway (+19.6%), Poland (+41.7%), Switzerland (+17.1%), the Czech Republic (+0.1%).
Russia registered 593,000 visitors - up 190.9%, making it Vietnam’s largest European source market and the fastest-growing in the region.
The strong overall performance is attributed to more favorable visa policies, intensified tourism promotion campaigns, and large-scale events across destinations nationwide.
Top 10 international markets in 11 months of 2025 (thousand arrivals)
Source: Compiled from National Statistics Office's data
According to National Statistics Office (Ministry of Finance), in 11 months of 2025, accommodation and F&B revenue reached VND 767.8 trillion, up 14.6%, driven by strong tourism demand nationwide. Ho Chi Minh City (+17.3%), Da Nang (+15.8%), Hanoi (+13.4%), Can Tho (+12.2%), and Hai Phong (+11.6%) posted positive increases.
Travel and tourism services generated VND 85.4 trillion, up 19.9% year-on-year, supported by tourism stimulus programs and diversified products. Hanoi (+23.4%), Ho Chi Minh City (+22.3%), Quang Ninh (+18.2%), Vinh Long (+14.1%), and Da Nang (+13.2%) showed strong gains.
Tourism Information Technology Center