The number of foreign visitors to Ho Chi Minh City this year is estimated at 4.7 million, fulfilling this year’s target and up 7 percent from 2014, according to the municipal People’s Committee.
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A view of Nguyen Hue pedestrian street in HCM City |
The number of domestic visitors is put at around 19.3 million, up 13 percent from last year. The tourism sector estimates its revenues for the year at 94.6 trillion VND (4.22 billion USD), 10 percent higher than last year.
The city has focused on tourism promotion on the mass media, particularly television, said Deputy Director of the municipal Department of Tourism Pham Huy Binh.
Additionally, a wide range of promotion events have been organised throughout the year, such as Nguyen Hue Flower Street Festival, Tourism Day, Southern Cuisine Festival, Southern Fruit Festival, Long Dress Festival, Binh said.
The launch of the Nguyen Hue pedestrian street and the Nhieu Loc-Thi Nghe waterway tourism route was also believed to help attract visitors to the city.
In 2016, HCM City aims to receive 5.1 million foreign holiday makers and 21.8 million domestic ones.
To realise the target, the city has offered incentives for investors in the sector while investing more in training personnel, developing infrastructure and connecting with other localities.