The event aims to promote high-class beach-leisure and MICE tourism to attract more purpose-driven large groups of international tourists to the central region, particularly in Da Nang. 

The mart is expected to have around 200 booths set up by local companies as well as those from ASEAN and Northeast Asia (China, Japan, and the Republic of Korea).

There will be promotional programmes, a gala dinner to showcase Vietnamese cuisine, traditional art performances, seminars on beach-leisure, MICE tourism, and key central tourist markets, photo exhibitions to promote the country's people, culture and attractions.

Da Nang has grown rapidly to become one of the top tourist destinations in the country, welcoming a total of 4.68 million visitors last year.