Da Nang's businesses step up destination promotion efforts. Photo: Nhat Ha

To achieve the goal of sustainable growth, the city's tourism industry has continuously refreshed its promotion activities in key markets.

As a result, the local tourism industry has recorded many positive results, including positioning the destination's image in the eyes of domestic and international visitors, implementing multi-channel and multi-market promotion activities, and signing 36 tourism cooperation agreements with 18 countries, 15 Vietnamese localities and 10 major tourism corporations and enterprises.

However, promotion activities in some distant markets are still limited. Also, the promotion campaigns lack long-term continuity, and the sector has yet to fully leverage digital data and emerging communication trends.

In addition, Da Nang’s international brand identity remains unclear in certain markets such as Europe, Australia, and the U.S., where visitors tend to associate the city primarily with Hoi An.

According to Director of the Da Nang Tourism Promotion Center Nguyen Thi Hong Tham, the year-end period associated with many New Year festivities is an important time to promote promotion activities.

She informed that the city will strengthen communication around its year-end festival lineup, enhance decorations, and organize synchronous activities at service facilities and localities with the highlights of the 2026 New Year Festival and a large-scale stimulus program. Communication themes will concentrate on green, safe, sustainable destinations along with the message of “Da Nang - a city of events and festivals”.

Da Nang will also roll out policies to attract KOLs (Key Opinion Leaders) and travel businesses to help spread the city's image with new experiences.

At the same time, it will maintain the frequency of presence on media channels, as well as closely coordinate with enterprises, airlines, online travel agencies (OTAs), and international partners to sustain market momentum and encourage return visits under the “New Danang - New Experience” message.

Furthermore, the city will promote regional cooperation with focus on advancing the three-destination linkage among Hue - Da Nang - Quang Tri, and connecting with Quang Ninh to attract more visitors.

Promotion will also continue for the “Heritage Road” rail route from Ninh Binh to Hoi An. Notably, Da Nang will host the gala “Da Nang - Meeting Friends from Five Continents” to engage the expatriate community living in the city and further spread the local image.

Translated by Mai Dung