Ha Noi has welcomed approximately 12 million visitors since the beginning of 2017, up 8 percent from the same period last year, and earned a revenue of more than 35.2 trillion VND (1.55 billion USD), up 13 percent.
According to the municipal Department of Tourism, the city’s international arrivals rose by 14 percent to over 2.3 million.
The capital city has taken a set of measures to be named among the world’s top tourist destinations.
It has focused on developing new high-quality tourism products and accelerating tourism promotion campaigns. It has also worked to improve local infrastructure for tourism and involve the private sector in investing in the tourism industry.
However, there are very few large recreation areas and resorts for weekend getaway in the city that are attractive enough to make the tourists stay longer and spend more. In addition, a majority of local travel agencies are small businesses that have yet to establish international reputation. Service quality and environmental issues also remained as big challenges.
To attract more holiday makers, Ha Noi plans to increase cooperation with businesses and localities across the country as well as those from overseas and provide training for service providers and those working for tourism authority at all levels, particularly in terms of communications skills.
It will also send inter-sectoral teams to inspect tourism activities in the city and strictly handle violations.
Ha Noi is among the top 10 destinations in the 2017 Summer Travel Trends selected by Airbnb, a US-based accommodation sharing application.
Airbnb said Ha Noi is attractive to holiday-makers as its boasts historical relic sites and special cuisine.
This year, the city aims to welcome 23.61 million travellers, a year-on-year increase of 8 percent.