The strategy will introduce those products in mass media and support the launch of the province’s electronic commerce platform.

There are nine local products tourists favour as souvenirs, namely me xung (sesame candy), sour shrimp sauce, lotus seeds, cajuput ointment, Thanh Tra pomelo, embroidered paintings, Hue conical hats, ao dai (traditional long dress) and ao dai fabric.

This year, Thua Thien-Hue will enhance support for local businesses and manufacturing facilities to expand their markets and introduce their products to domestic and foreign consumers, thus establishing sustainable production chains and contributing to provincial development.

The province will also work to diversify handicrafts and gift items for visitors, aiming to restore and develop traditional craft villages and promote the national target programme on building new-style rural areas.

Chairman of the provincial People’s Committee Phan Ngoc Tho said the province will create a seal for its specialities and prioritise favourable products and organic goods. Those products will be promoted in domestic and international trade fairs.

In addition, Thua Thien-Hue will develop new souvenir items, including bamboo paintings, bamboo and rattan weaving products and pottery, along with building manufacturing facilities for those products, he added.

The province will also strengthen links with businesses, facilities and distributors to bring its products to other localities such as Hanoi, Ho Chi Minh City, Da Nang and new potential markets.