Held by the board for private economic development research (IV Board under the Government’s Advisory Council for Administrative Procedure Reform), the online newspaper VnExpress and the Viet Nam Tourism Advisory Board (TAB), the event is expected to draw 1,500 guests, who are managers, business operators and scholars. To enhance international cooperation and popularise local tourism, the organising board has invited leaders of renowned tourism and service groups like Australia’s Flight Centre, Virgin, Japan’s H.I.S and Singaporean Banyan Tree.

The forum offers opportunities for domestic and foreign businesses to learn about Viet Nam’s strategies to develop tourism, as well as the potential of and challenges facing the non-smoke industry.

Various issues will be on the table, including restructuring and developing Vietnamese tourism in a high-quality and sustainable manner, popularising national tourism, improving visa policies to attract high-quality tourists, enhancing tourism management capacity, luring foreign investment in tourism and applying high technology into tourism development and management.

The ViEF is a national economic forum to discuss key issues and strategy regarding Viet Nam’s macroeconomy. The forum also maintains constructive dialogues on public and private policies between the private sector, the Government and stakeholders. This year,  the ViEF covers agriculture, the capital-finance market, tourism, training and developing human resources, logistics and commerce.